Generating traffic to your website takes a lot of time and effort.
Sending out email blasts, setting up expensive PPC campaigns, or creating FB Ads is hard work.
Deciding where to drive traffic can be tricky. Your homepage
is definitely important, but it’s not always the best choice. Each
campaign you run should be directed to the specific page that’s designed
to convert for that particular ad.
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Let’s imagine you’re running an email campaign in which you’re providing something of value to your subscribers.
The last thing you want to do is link to a page that requires the
reader to figure out where they are and then click another link to find
the information they are looking for. That’s a poor user experience.
Rather, you should direct visitors to a specific landing page designed
for that specific purpose.